We Optimized

You are 1 Step away from a High-Speed Website

What does "Speed Optimization" mean for you?

For everyone it's different.

For some of you it means reaching a couple more potential customers that used to bounce off.

For others it means optimizing conversion by getting rid of the frustration of people who actually wanted to buy something from you.

And for others of you, it can be the impact that increases your revenue by ten or even hundred thousands.

Speed Optimization is more Important than Ever

Back in the day's everyone optimized their websites mostly through content, Google hacks and whatever used to work at the specific time to rank higher in search engines.

Well, things have changed.

Not only has SEO become more complex, but it also became more user-oriented and the world of paid ads started to grow. That’s because one variable has changed – we as people have changed.

Most of us used to be happy with almost anything that was accessible online and that gave us some sort of answer to our question.

Nowadays, it's more than just that. People care way more about the user experience, speed, and everything that gets them what they desire in the fastest way possible.

Guess what, Google and the rest follow this path.

Why is that?

Because what makes the user happy also makes Google happy and more money. That being said, Google has shifted their priorities for their ranking factors more and more towards the user experience which includes the speed performance of websites.

So, in order to rank better on search engines and in general to satisfy the constantly rising expectations of today’s customers we have to make sure that our website is as fast as possible.

The interesting thing is that the structure of the website can have a significant impact on the ranking. Thus, even a page with a quite good loading time can be considered as bad by Google if the best practices for it are not applied.

Speed Optimization = More Sales

Large companies have started to see that the expectations of customers keep growing and now spend millions of dollars to improve their loading times by any millisecond. In fact, Amazon found back in 2006, that every 100ms in added page load time cost them 1% in sales. Today, this would be about $3,8 billion.

This extreme case may not be comparable to you but you should not underestimate it.

"What he doesn't know won't hurt him."

Do you know how many people bounce off your site each day because of their impatience? Do you want to know?

Chances are you have never really thought about this.

And that makes sense because you have other things to worry about instead of thinking about what could be. In reality, this number is shocking for every business owner but fortunately, you can do something about it. 

Large companies have already presented you with the facts and value behind speed optimization, now it’s your turn to follow them.

So just get someone to do the job, right?

Hiring “Someone” Isn’t Enough

When we first got started with Rank King as an SEO agency, we had little to do with speed optimization. 

We even outsourced this part of the optimization – partially because it wasn’t that important back then and on the other hand, we wanted to focus on what we did best and someone else could focus on what they do best – speed optimization.

Little did we know.

In almost two years we had about 16 different partners to handle the code structure and speed optimization. In all cases, we ended up discontinuing the relationship.

The issue was that every company claimed to be the best and would individually analyze and optimize the code etc.

But instead, they would simply work after their “checklist”, “eye” or “special area of expertise” but it certainly wasn’t the speed optimization as a whole. 

It was frustrating, we were an SEO agency that delivered great results but we couldn’t stand behind our service until we also delivered this last piece of the cake to our full satisfaction.

The issue is that without monitoring the work we can only see the results, which can be good but they can also be not good enough if you watch more closely.

As you can imagine, Amazon would not be satisfied with "good" when it comes to billions of dollars. And so it should also be important to you that you take those extra $1,000, $10,000, or even $100,000 in sales every month.

While many people only jump at the cheapest price, they quickly forget in which cost-performance ratio this stands, especially in the long term.

Quick Example:

Your website is averaging a 2% conversion rate on $10,000 in monthly revenue.

1. Someone optimizes your site well and you now achieve a conversion rate of 3%, so that your monthly revenue is $15,000. After 5 years, that would be $900,000.
2. Your website is optimized very well and you achieve a conversion rate of 4%, so your revenue would be $20,000 per month. After 5 years, that's $1,200,000.
   

You see how important every detail can be, no matter how big your business is and we haven't even talked about search rankings here. 

As you realized in the example above, the difference between average and outstanding can quickly reach $300,000. 

What's in it for you besides a "good price"?

Saving in the wrong place is simply not worth it, no matter how good an offer may be. And the bigger your business gets, the more serious the differences, so it's better to get things right from the start.

Now, here is how our story continues.

No more Half-Knowledge, No more Standard Checklists

We started to offer our own web development services and had to choose our go-to CMS to build websites. We ended up with WordPress after meeting with several industry experts and developers from WordPress themselves.

We knew that WordPress is dominant, but we wanted to be sure about the best practices. Today, WordPress has a market share of over 60% (still rising) among CMSs.

In the meantime, the topic “website speed” had begun to catch people’s attention what made us go all in.

After being frustrated for years, we started to hire extremely passionate developers and engineers from around the globe to work with us in order to provide the best speed optimization services out there. 

Our goal was not to just fool around, we wanted to become the BEST at speed optimization.

Here are some of the steps we took:

• Finding new talents for the purpose of speed optimization
• Building systems to analyze individual websites on a case-by-case basis
• Creating processes to pinpoint and solve top priority areas in the most efficient way
• Scheduling weekly meetings with industry experts to stay up to date on the latest trends, Google updates, technologies, and best practices for speed optimization (still ongoing today)
• Forming team structures to optimize collaboration with the appropriate expertise to achieve the best results

Today we are exactly where we always wanted to be. We can say with confidence that we offer the best speed optimization on the market.

What you are getting are pure results backed with as much knowledge as possible and the most detailed work you can find.

Until today this is what we stand for and speed optimization is what we truly enjoy.

We are the nerds that see what is going on, no matter where it’s hiding. Each website is analyzed by us using tools and manual pinpointing which can only be accessed with enough expertise and the right systems in place.

Speed analysis tools can help out a lot, but they don’t see everything - we do.

Want more details?

Here are just some of the things we'll dive into.

We say NO to Fake Reviews

While social proof is frequently used to show a company’s capability it also leaves a lot of space for fake reviews to mislead customers. 

To give you the final proof without hiding behind questionable feedback from random people we would like to invite you to check out the performance results from our own agency's website:

It's time to level up your website!

FAQ

Important Information

Some adjustments may slightly alter the appearance of your site if necessary

We understand that having control over your site’s appearance is important. However, speed has a greater effect on user experience than style. That is why we might make some changes to your site’s design to achieve top-tier performance.

For instance, poorly-coded themes can drag your site’s speed down. A beautiful front end does not imply an equally elegant hidden structure. You could be sacrificing usability and page rankings for the sake of looks.

In this case, we might suggest that you opt for a simpler and more lightweight solution. Alternatively, we might be able to customize a theme with only minor issues to make it more speed-efficient.

Of course, any of these changes could alter your site’s style. We understand that this might matter to you just as much as WordPress speed optimization. As such, we’ll encourage you to consider this possibility at the beginning of the process.

Any changes to your site after the audit and implementation process may affect its performance

Our team will provide its best to you with elite WordPress speed optimization. However, it’s unlikely that your website is an unchanging entity. Therefore, any actions you take after we’ve implemented our solutions could impact your results.

For example, we might suggest that you use the ‘view more’ tag on blog posts and articles. This can speed up load times by only showing content to visitors as it’s needed. If you decide not to use this feature or remove it after the fact, your load times may dip.

The same applies to any new third-party plugins you download after we’re done. A website’s speed is dynamic. As such, it will ebb and flow with your decisions as its owner. That’s why we’ll arm you with the best practices that can help your pages stay in top condition!

If you are still actively working on your website we recommend using our service once your site is not really changing anymore aside from minor content changes and newly published blogs or products if you run an e-commerce store.

Let's get started now.